So This week I’m focusing on gatekeeping and its
role in the reporting of news. During the Lecture we saw an interesting slide
it was the slogan of the New York times and it read as follows “all the news that’s
fit to print” This simply sentences shows how much power and influence the
traditional media outlets had in the past but like all the things, the
invention of the internet changed everything.
these are 2 videos that I found off YouTube that talk about the future of
journalism and the web 2.0 they are pretty informative and provide some good
News reporting today is multiperspectival as Herbert Gans described, is
bottom up corrective for the mostly top down perspectives of the news media.
(2003: 103) Citizen journalism is currently in the process
of over taking the traditional media outlets in the speed of news reporting.
I’m sure that almost everyone reading this will have at some point in their
life found out about an event through social media before they saw the same
thing broadcasted by the traditional media channels. For me one example is the Tsunami
that hit japan in 2011. The old media forms mostly now don’t even bother
sending reporters into the field to do proper reporting on the issue but instead
rely on citizen journalism footage taken by the everyday people who live at the
scene of the event. With citizen journalism taking place all the time there are
no gatekeepers currently that can hold back the flood of news that is being
posted online. Anyone just has to do a quick search and they will see that
there is always a breaking story happening right now it’s just the old media
channels can’t possible report on everything that ever happens in the world.
this week’s topic was all about the long tail, a concept that I’m quite
familiar with as it’s our focus for the presentations later on in the subject.
I wanted to know just how long the tail goes and I was staggered by the amount
of content that is available from some websites for example ITunes has over 20
million songs available to download from their site, that’s more songs than I thought
were ever written. Wikipedia is another site that has a total of 22 million articles
published on its site and as Ted said in the Lecture when there is “no cost of
entry… no cost to publish” it really shows the long tail in all its glory.
Here is a great link for long tail analysis when looking at amazon and the
amount of books they allow for purchasing on their website.
A great quote that was in the lecture as well as this week’s reading is as
follows “The market for books that are not even sold in the average book store
is larger than the market for those that are”
Now Google, by far has the longest long tail that is out there and the sheer
size of it is almost incomprehensible. Here’s a link to the Google blog which
talks about the sheer size of the internet
But in short Google in 2008 hit the one trillion unique web pages and according
to them its growing by several billion every day so calculating how big Google
is today would be at least 5 times the size it was in 2008. This just goes to
show that there are now trillions upon trillions of webpages that I’ve never even
heard of let alone been to. The 80/20 rule also really applies itself here with
YouTube, Google, Facebook and Twitter controlling most of the traffic out there
on the web.
In the Lecture or the tut I can’t remember which but Ted asked us if we had been to reddit before
and after checking it out. I can’t believe that I haven’t heard of reddit
before this week. I’m always looking for random funny things on the internet
and reddit it perfect for this. I’ve wasted so much time already on the site
just looking at topics such as science and apparently immortality is only 20
years away as well as seeing countless stupid memes. This is just one website
where online convergence takes places just like smartphones absorbed all the
other gadgets, this website just absorbs all the other websites and so everything
is all pulled onto this site. One thing this subject has made me do is question
where will it go next as we saw in the lecture we have already condensed many
products such as, gps, camera, video camera, games and images all into the one
item the smartphone. But where do we go from here since everything is already
in one device, so what’s next?
Interactive advertising is another concept that I was totally unfamiliar with
until the reading this week by Deuze. It’s hard to describe so here’s a video
that shows interactive advertising